Encima, siempre conviene poner en práctica estas recomendaciones de Google sobre mobile first indexing: Additionally, even if your keyword is a good fit for an ad, it doesn't mean you'll "win" the bidding. The ad auction considers two main factors when determining which ads to place on the SERP: https://wise-social.com/story3088227/marketing-engine-search-ranking-cosas-que-debe-saber-antes-de-comprar