India’s startup ecosystem is shifting—exciting success stories are now emerging not just from metros but from smaller cities like Jaipur, Indore, and Udupi. Yet, beneath the surface lies a deep problem: these startups struggle to attract and retain users, even when they have strong ideas and authentic local insight. Why? https://betaitso.blogspot.com/2025/07/indias-tier2-tier3-startups-struggle-to.html